Veloce is an organisation operating in gaming and racing. Our gaming outfit runs multiple pro-esports teams while establishing the largest racing media network—our racing teams compete in the Extreme E series as well as the W Series.
In preparation for the 2021 F1 Esports Series, I designed a series of 'Raceday' designs for each event for Veloce's social media. At present, Veloce manages McLaren Shadow, Alfa Romeo Racing Orlen Esports and Mercedes AMG Petronas. The aim was to represent all three teams equally by featuring all three cars and dividing them to create a complete image.
In addition to this, I assisted McLaren and Alfa Romeo with their production of social graphics for their personal use following their creative direction.